Optimizing sales with AI-powered lead scoring
In this case study:
- See how this insurer optimized the sales process with AI-powered lead scoring
- How the AI system accurately analyzes consumer behavior data sets to construct a blueprint of what a qualified lead looks like for the business
- And how this solution helped the company achieve a 20% increase in conversions and reduced the marketing budget by 14%
The AI system enabled the sales team to prioritize their outbound calls and become more productive by focusing on prospects most likely to buy. It also allowed for greater hyper-personalization, enabling the agent to contact leads with the right message.